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TikTok is introducing a new feature that permits them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the service announced that it now features in excess of 1 thousand million content made with AI.

Testing and Rollout

This change is in a pilot phase over the following weeks before a global release. This development coincides with a rise in AI-generated material, fueled by emerging video-generation tools.

AI Content on Other Platforms

Recent reports that almost a tenth of the fastest-growing video streams on another major platform only show clips produced artificially. A large amount of this output is considered “AI slop”, a phrase for inferior, factory-style content that is typically illogical or dreamlike.

“We know from our community that many people appreciate content made with AI tools, including digital art to educational videos, and we want to give people the power to increase or decrease of that, depending on their own preferences,” said a company executive.

Volume and Proportions

The platform disclosed that there are currently 1.3bn videos on its service tagged as made with AI. In total, over 100 million pieces of content are submitted to the app daily, making clips made by AI a limited part of its overall inventory.

Customizing Your Feed

Members will be able to decrease or raise the volume of artificial media they see by accessing the “manage topic” setting in the platform and picking “AI-generated content”. Additional categories that can already be adjusted under the setting include politics, style, beauty, and dance.

Platform Guidelines

Its policies oblige users to identify lifelike AI-made content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any realistic artificial content that is unmarked can be removed under its terms of service.

In addition, the platform will from now on add an “AI-made” tag to content created with its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is aimed to deter users from attempting to bypass the tagging system.

Responsible AI Funding

TikTok is also establishing a $2 million awareness program for professionals and groups to develop educational content about using AI responsibly. This project will benefit educational bodies focused on educating programming and robotics.

Platform Protection

The platform has defended its safety measures, during controversy over plans to cut jobs for numerous review team members in the UK. TikTok is set to reduce a significant number of roles in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.

A company official explained that human moderation would still have a role, but automated tools can protect employees by filtering out the most harmful content before it has to be seen by humans. The company stated a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to the use of its automated systems.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”