Cadillac Employs Apollo Program Playbook to Assemble Team from Scratch for Melbourne Grand Prix.
Approximately a full year previously at the Las Vegas Grand Prix, Cadillac were finally granted the official approval as Formula One’s most recent entry for 2026. Establishing the team from scratch has entailed a frenetic operating tempo that the team principal, Graeme Lowdon, has equated to the NASA lunar mission. As F1 descends on the Vegas strip this weekend, Cadillac understand time is getting tight.
The Tight Timeline to Australia
At the final race of the campaign to be held in the America, with approximately three months to go before they hit the circuit for the inaugural time in Melbourne at the 2026 season opener, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a sisyphean challenge, they are conscious there will never be enough hours in the day.
The technical director, Nick Chester, came aboard the newly formed project in March 2023 shortly after it was created, when the team were without even an approved entry. He has been at its core ever since and gets a amused expression when considering the journey.
“You might get five minutes reflecting at what the team has achieved and go: ‘Incredible, isn’t this fantastic what we have built in a short three-year period,’” Chester states. “But then the very next instant you realize: ‘Yeah, we still have a great deal to do.’”
A Unique Task
The CTO enjoyed success at Renault in Fernando Alonso’s victorious campaigns of 2005/2006 and was in command of engineering strategy at the recently formed Mercedes-Benz Formula E team, but no previous experience has quite compared with the task of introducing the iconic American Cadillac brand, a factory team sponsored by the parent company, General Motors, into F1.
“Building an F1 team from nothing, when will you ever have the possibility to do that?” he observes. “It's unparalleled. In an well-set team you won't have the opportunity to alter cultural approach.”
With each passing day that passes minds are sharper on the impending decisive point in Australia and goals are being handled.
“It's reasonable to expect that any incoming team entering the sport is going to be last but simply getting on to the grid will be an feat in itself,” the team principal stated recently and while Chester echoed this he thought the team had a reputation to build as well.
“Our primary goal we aim to demonstrate is that we should be there,” Chester explains. “So that we show up and we function efficiently. We want to show that this is a professional operation executing the proper actions on the race track. After we prove that our credentials are solid, then we will focus on improvement after that.”
Racing Talent and Team Building Drive
In August they recruited Checo Pérez and Valtteri as their drivers for 2026, a tandem remarkable for their priceless expertise in operating at the front in two top-tier teams, Red Bull Racing and Mercedes-AMG, and Valtteri Bottas echoed the sentiment of determined optimism.
“Certainly, we are pragmatic,” he commented. “We face a massive task to do, and we expect probably a tough opening, because this is Formula One. But our goal isn't to finish last. I believe with this setup, with this group, these people, there is every reason that we can't manage to advance swiftly to the front and achieve good results.”
To that end recruitment has been in overdrive, with staff now up to in excess of 400 and scheduled to reach the goal of six hundred rapidly. Alongside their current base at the Silverstone circuit, the organization are in the process of building an HQ at Fishers, Indiana in Indy and there is the GM plant in North Carolina, where they are developing the center to produce the 2029 engine, set for the 2029 season – until then they will use Ferrari engines – and the Toyota's wind tunnel in Germany. It is a intricate structure, different from the movement in the sport for greater centralisation, and has led to the fresh organizational mindset to which the CTO referred to.
NASA Blueprint
“It’s highly modelled on the Apollo program,” said Lowdon shortly before the British GP in mid-season. “We’re realistic, we recognize how challenging it is. The schedules, are incredibly tight. OK, we’re not putting a man on the moon, but the pressure is comparable.”
So they have embraced, rather than the traditional management structure, a non-hierarchical approach similar to that of Nasa’s, where there were a range of Apollo teams all focusing on various components of the mission at a variety of locations.
“If you have to go through a procedure where someone has a problem and they raise it up to their team leader, that manager talks to a supervisor at a different location, it goes back down the chain, it becomes inefficient,” notes the CTO. “Therefore we enable team members to take charge. Avoiding hierarchical consent for everything is much smoother and quicker.”
Upcoming Challenges
The efficacy of this agile strategy will be proven in the intensity of Grand Prix in 2026 and there is a significant degree on the line for F1, too. The Cadillac team have signed as their reserve driver the young Californian Colton Herta